About project
Client: Eternal Sound Records Germany, Nicole Wendeborn & Robert Dujmušić
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Brief: I had worked on numerous design projects for Robert and Nicole’s former agency, so when they decided to run a record label, of course they hired me. It went on something like this: “Hi, man! Could you make a logo for us?” – “Sure, man!”
Solution: Since the company was named Eternal Sound Records, I wanted to create something eternal… My idea was to use a compact cassette tape font, thinking: when you use something that’s become history, of course it cannot die, so it’s eternal in a sense… I corrected some mistakes in the font and added the cassette tape reel detail, making it seem like the company name’s reeled off from the tape reel.
Font used: Tape Deck by Mike Wolf. Downloaded from www.dafont.com
Year: 2013
