Project Description

About project

Client: Dawner Prince Electronics, Zoran Kraljević
Brief: Zoran wanted a visual identity for his distortion pedal and asked for my advice. He pictured it in a retro style, with fire in it, so it would represent something like an old-timer. “Oldie but goldie”. Powerful like distortion itself. He considered putting an image of an old Cadilac on it, but he wasn’t too sure about it. After a short…

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